Personalization of SMS

When sending bulk SMS to your clients, you can add personalizable information, which will be customized to your recipient. This can be: name, date of birth, promotional code number, etc.
Now a days there are two type of bulk sms is running in the market (Promotional SMS and Transactional) which is bifurcated according to the segment wise, for Transactional SMS you need to design the Transactional Template or Premium SMS Template which you can use once the admin will approve, on other hand Promotional Sms there is no need to get any approval of Template.